"U by Uniworld" to commence sailings in early 2018
Uniworld Boutique River Cruise Collection has just announced its expansion into the youth market, with two of its ships to be dedicated to the new operation.
"U by Uniworld will offer immersive, authentic and adventurous experiences for the next generation of river cruisers along the Instagram and Snapchat-worthy rivers of Europe and amazing cities such as Amsterdam, Paris and Budapest," the company said.
Uniworld's River Baroness and River Ambassador will undergo renovations and design changes to tailor them for the new brand, to offer a contemporary look and feel in all public areas, as well as communal dining along with a new culinary program, creative mixologists and DJs on board.
Sales will kick off next year in the lead-up to the 2018 commencement of operations, with The Travel Corporation CEO Brett Tollman saying the company had been able to take full advantage of the expertise within its Contiki and Busabout operations "in order to fully realise this expansion of the Uniworld brand".
"The European overseas odyssey has been an essential part of the young Australian traveller's rite of passage for many years and U by Uniworld will be a market first catering for the important and ever-growing millennial segment," said Uniworld Australia managing director Fiona Dalton.
"We are excited by the prospect of working closely with our sister brands in TTC, and our trade partners, to successfully launch this product in Australia in early 2017," Dalton said.
Source Uniworld adn images courtesy of Getty.