The MSC Preziosa

MSC Preziosa Christened in Genoa

Posted March 25th, 2013

On Saturday 23 March 2013, MSC Preziosa - the latest jewel in the MSC Cruises fleet - was christened in a glittering ceremony by international screen legend, Sophia Loren.

The high-profile event included a gala dinner prepared by a team of Eataly chefs and entertainment from top Italian and international performers in the company of celebrities, selected guests, media, authorities and the top management of MSC Cruises.

MSC Preziosa is the 12th addition to the MSC fleet and the fourth flagship in the company's celebrated Fantasia class. Both the ship herself and the christening event were inspired by the theme of preciousness. "This evening we will celebrate MSC Preziosa: her sparkling beauty and outstanding features, from the longest single rider body waterslide on the waves, Vertigo, to the first two Eataly restaurants at seas," said MSC Cruises CEO Pierfrancesco Vago before the event. "And at the very heart of tonight's celebrations is not only this magnificent ship, but also the city of Genoa, MSC Preziosa's new homeport and a key MSC Cruises homeport since the start of our expansion program in 2003."

In order to include the people of Genoa in the celebrations, MSC Cruises put on a spectacular laser show projected on and from La Lanterna, Genoa's famous lighthouse; and Italian comedians Ale and Franz, as well as comic actress, Katia Follesa, took to the stage in the city's Porto Antico, to entertain the crowd and narrate the christening ceremony that unfolded on giant screens.

The MSC Preziosa

The christening itself was attended by numerous international artists, including Italian singer Gino Paoli, who performed a selection of his classic hits, and maestro Ennio Morricone, who conducted a 55-piece orchestra. Star ballet dancer Roberto Bolle also attended the event - as the UNICEF Goodwill Ambassador. Bolle was welcomed on stage by the Genoa Russian Ballet College performing a sequence from Swan Lake.

During the show, MSC Preziosa was the star of a 'flash mob' involving the travellers on board MSC Splendida and MSC Opera, departing from Genoa on their regular itineraries that night, as well as guests celebrating the christening of MSC Preziosa - a total of over 10,000 people!

The highlight of the evening was the floodlit ceremony and parade of the ship's officers, and when Sophia Loran - godmother to the MSC Cruises fleet - cut the ribbon and officially named MSC Preziosa. The celebrations were topped with a delicious Michelin-star gala dinner, a sophisticated blend of high quality ingredients and culinary art lovingly prepared by a team of chefs selected by Eataly. The menu celebrated the recent partnership between MSC Cruises and the popular Turin-based chain, and a culinary voyage of discover through the flavours of the Mediterranean.

For more information on MSC Preziosa's itineraries, availability and pricing, call one of our Cruise Specialists on 1300 954 661.

Source: Cruise Industry News, 23 March 2013


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