CA Blog Sea Scene Feature

Goggles Catch Eye of Sydney Design Awards

Posted September 12th, 2016

Over $4.2 billion of designed projects have recently been announced as winners in this year’s Sydney Design Awards, with Cruiseabout’s Virtual Reality (VR) goggles receiving a Silver Award.

In total 104 award winners were announced across the design disciplines of Space, Object, Visual and Experience.

According to Sydney Design Awards and THE DESIGN 100 Founder Mark Bergin, “Smart organisations and corporates are realising how design can play an important role in improving customer experiences, enabling them to stand out from competitors and increase returns for shareholders.”

The team at Cruiseabout are the first to deliver a fully-immersive 360-degree cruise tour via their specially designed VR goggles on some of the biggest cruise lines in the world – Royal Caribbean International, Princess Cruises, Carnival Australia and P&O Australia.

The team set out to revolutionise the cruise industry and provide customers with a greater understanding of what cruising is all about and debunk some common cruising myths – and ‘Cruise in 360’ was born.

Cruiseabout is Australia's only national retail cruise brand run by cruise experts who have a passion for delivering amazing holiday experiences. With cruising being the fastest growing travel sector in Australia – with projections that over 2 million Australians will be cruising by the year 2020 - the team at Cruiseabout wanted to be able to give their customers and those who haven't cruised before, a try before they buy experience via virtual reality.

Cruising is hugely popular with Australian travellers, but there are still misconceptions about it from people who have never cruised before, so it was important for Cruiseabout to showcase cruising in a new light.

Cruiseabout's Virtual Reality goggles are all about educating and empowering consumers who are considering cruising – the goggles do this by giving them the next best thing to experiencing the cruise first-hand. For travellers that were new to cruise and unfamiliar with ships, cabin types and the onboard experience, the ‘Cruise in 360’ experience is a huge asset to their decision making process as they have the ability to get a taste for it virtually before stepping on board in real life.

The VR goggles enable customers to look up, down or over their shoulder to experience what it’s really like to be on board. And it is not just about looking around the deck, future cruisers can also witness with theatre performances, “walk-through” restaurants, conduct cabin inspections and also check out onboard facilities like Royal Caribbean’s FlowRider, P&O’s Edge where you can walk off the side of the ship and Carnival Australia’s largest waterslide slide at sea. 

The official presentation will take place Wednesday 2 November, at the conclusion of the DRIVENxDESIGN summit Sydney at Barney’s on Broadway in Ultimo, Sydney.

Set sail on a dream holiday with Cruiseabout


Tara Young

The experience of travel changes a person. I see my job as highlighting what amazing travel opportunities there are to broaden your knowledge of that great big world beyond your doorstep and what you may learn about yourself on the way.

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