P&O Sets Out to Save The Great Barrier Reef, One Beer at a Time
Not only do P&O cruise to the reef; they’re also committed to saving it, one beer at a time. In a recent collaboration with Good Beer Co, Australia’s only home-grown cruise line has started offering Great Barrier Beer on board its fleet of ships.
Although drinking beer may not be a traditional conservationist technique, 50% of the profits from Great Barrier Beer are donated to the Australian Marine Conservation Society to aid their efforts in preserving our beloved natural icon.
P&O Cruises President Sture Myrmell said Great Barrier Beer married the great Aussie tradition of enjoying a cold beer on summer holidays along with the nation’s passion for the Reef.
“Relaxing with a cold beer while on holidays is such an Aussie thing to do,” Mr Myrmell said. “Our guests can now sit on the ship’s open deck enjoying a craft Great Barrier Beer and, at the same time, taking their own small step to give back to the Reef. So they can ‘have one for the Reef’ responsibly, knowing they are helping contribute to a worthy cause.”
Australian Marine Conservation Society (AMCS) Director Darren Kindleysides said: “The Great Barrier Reef needs our help now more than ever. We hope that everyone who likes a beer will help protect the Reef by supporting Great Barrier Beer. It is great to see P&O Cruises getting on board by stocking this good beer that does good.”
Good Beer Co founder James Grugeon said P&O Cruises’ support as its founding national partner was critical to giving the social venture its best chance of success.
"P&O Cruises hasn't just ordered beer from us, they've got behind the concept of Great Barrier Beer and a good beer that gives back wholeheartedly,” Mr Grugeon said. “That's been transformative for us as a start-up and Australia's first social enterprise beer company."
More about P&O: Get to Know P&O Cruises Australia
Check out these cruise ships' adult-only areas: There Are More Adult-Only Areas On Board Than You Think
Mr Myrmell said P&O Cruises was proud to give Good Beer Co a foundation on which to keep building its new business.
“There are many ways companies can give back to the community, but our decision to sell the beer onboard alongside other more well-known brands gives Good Beer a chance to build their profile and encourage other businesses to stock their beer,” he said.
“P&O Cruises made a commitment in the middle of the year to trial the beer and Good Beer Co has worked hard to use that commitment to further market their product to other stockists.
“This is a great news story that marries a fantastic idea, the Aussie spirit and our commitment to one of the country’s natural icons.”
Great Barrier Beer is working with Australian craft brewers like Queensland's craft brewers, Bargara Brewing Company, its partner for Great Barrier Beer. It is the first of a planned range of five different beers that each give back to a different cause.
Images courtesy of Getty and P&O Cruises.